Daily Active Users
183
▲
6.4%
vs last 7-day avg
Weekly Active Users
421
▲
4.1%
this week
Monthly Active Users
694
▲
11.2%
this month
DAU/MAU Ratio
26.4%
▲
1.3pp
stickiness
New Users (Week)
28
▼
3.4%
vs prev week
Activation Rate
67%
▲
2.1pp
1st project or barter
Active Users Over Time
View:
New Users Per Week
Week:
→
Total Maker Hours
24,891
▲
8.3%
Avg Hours / Project
8.4h
▲
+0.3h
Median Hours / Project
6.5h
—
—
Projects Created (Week)
42
▲
7.7%
Project Completion Rate
78%
▲
1.2pp
% Active Creators
61%
▲
0.8pp
Maker Hours Declared (Weekly)
Week:
→
Hours per Project Distribution
Month:
% of Projects with Barter Enabled
73%
Barter Requests Sent
67/wk
▲
12.1%
Acceptance Rate
71%
▲
2.3pp
Completion Rate 🔥
89%
▲
0.7pp
Avg Time to Complete
12.4d
▼
-1.2d
Repeat Barter Rate
34%
▲
3.1pp
Dispute Rate
2.1%
▼
-0.4pp
Barter Request Funnel
Requests Sent
67 (100%)
Accepted
48 (71%)
Completed
43 (64%)
Barter Activity Over Time
Week:
→
Total Ranked Members
847
Promotions This Week
14
▲
Demotions This Week
3
▼
Rank Tier Distribution
Month:
D1 Retention
74%
▲
2.1pp
D7 Retention
51%
▲
1.8pp
D30 Retention
38%
▲
0.9pp
All Users D30
38%
Creator Retention D30
61%
users who posted ≥ 1 project
Barter Retention D30
79%
users who completed a barter
Retention Curves by Cohort
Week:
→
Key Insight
Creator Retention (61%) is 1.6× higher than all-user retention (38%). Barter users (79%) are the most engaged cohort.
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Active users
—
Total members
—
Suspended
User Segments
| User | Craft | Joined | Tier | Projects | Barters | Status | Actions |
|---|
Showing 1–10 of 20 users
| Requester | Work Online | Date | Message | Status | Actions |
|---|
| User | Date | Issue Summary | Files | Status | Actions |
|---|
Ad Campaigns
Create and manage sponsored placements across Wroht — feed cards, sidebar, and challenge sponsorships.
Ad Unit Specs
📱 In-Feed Card
Placement: Every 4th card in main feed
Hero image: 1200 × 628 px · JPG/PNG · max 5 MB
Brand avatar: Letter + hex color (40 × 40 px circle)
Brand name: 40 chars max
Body copy: 80–120 chars
CTA label: 15 chars max
CTA URL: required
🗂 Sidebar Ad
Placement: Right-rail sidebar (280 px wide)
Image: None (text-only unit)
Headline: 30 chars max
Body copy: 60–80 chars
CTA label: 20 chars max
CTA URL: required
Note: Desktop only · dismissed by ×
🏆 Sponsored Challenge
Placement: Challenges tab · top position
Hero image: 1200 × 628 px · optional
Sponsor name: 40 chars — shown as "Sponsored by X"
Challenge title: 50 chars
Subhead: 100 chars
Prize description: 100 chars
Maker brief: 200 chars — instructions given to participants
Active Campaigns
4
Total Impressions
284K
▲18%
Avg CTR
2.4%
▲0.3pp
Revenue (MTD)
$8,420
▲$1,240
All Campaigns
| Campaign | Type | Advertiser | Status | Budget | Impressions | Clicks | CTR | Spend | Actions |
|---|